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Research & Strategic Services

Purposeful Data

There is an art, as well as a science, to the process of market research and strategic development. In-depth analyses and data give us the facts, but the real difference lies in the interpretation and application of that information into a plan. The best and most effective plans are intentionally designed to be not only deliberate in achieving objectives, but also considerate of your people, your prospects and your organization’s purpose.

Collaborative Problem-Solving

Murdock brings your team together with our team of problem-solvers and “people” people, to help solve the problems you’re confronting right now and build a plan for where you want to be years from now. We understand competing in a high-tech world, but we haven’t lost sight of high-touch business relationships.

Our Services Include:

  • Comprehensive market feasibility studies for independent living, assisted living, Alzheimer’s/memory care, and nursing
  • Short-term and long-term strategic planning
  • Demographic analysis
  • Competitive review and analysis of marketing and pricing
  • Sustainability and growth plans
  • Community start-up and expansion assessments
  • Primary and secondary market analysis and recommendations
  • Market realignment assessments and planning
  • Positioning and pricing strategy
  • Financial planning
  • Consumer research
  • Focus groups and surveys
  • Board education
  • Lifestyle segmentation

Learn More with One of Our White Papers

Improve Community

Increased occupancy goes hand-in-hand with exceptional experiences.

Increased occupancy goes hand-in-hand with exceptional experiences.

Planning for Growth

Prepare for the future with an organizational growth plan.

Prepare for the future with an organizational growth plan.