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About Us

Doing Things Differently

“I left a publicly-traded senior housing organization with a dream of doing it differently.

My goal was to give my clients the best of both worlds; the benefits and state-of-the-art tools and resources that large companies have to offer, and the personal service and flexibility that smaller companies deliver.

We’ve grown over the years, and we’ll continue to grow, but I’ve never lost sight of that dream. It’s still what I’m passionate about today.”




Matt M. Wilson
President & CEO

A Personalized Approach

When Matt started the company in 2008, it was in response to the need for a personalized approach to occupancy initiatives. He worked for a number of senior living consulting firms and realized that simply finding ways to increase occupancy and census and improve financial performance were not enough. The solutions needed to be efficient, easily implemented and cost-effective.

Where You Want to Be

Today, we can look back and say we’ve developed just that approach. Nothing gives us more satisfaction than knowing we’ve given our clients clear direction, workable solutions to reach their goals, value for their investment, and, frankly, the ability to sleep better at night.

In every client relationship, we hope to create just the feeling you’re working to create for your residents: comfortable, mutually satisfying, and with the undeniable sense that you’re exactly where you want to be.

Meet the Team

We bring significant experience and expertise in senior living. Our professionals have been successful in developing new communities, creating strong branding, improving the financial performance of existing communities, as well as redeveloping and repositioning older communities.

We have worked on projects from small rural markets in the Midwest to very large, high-end continuing care communities in urban settings. Our team works side-by-side with you to enhance your efforts.

Our Team